Facebook Isn’t Dead, You’re Just Not Using It Right Yet

If you’ve ever posted something you thought was great, like a great photo or a clever caption, and then watched it die with only three likes and no comments… Yes, we’ve all been there.

It’s easy to say that the Facebook algorithm is to blame and that organic growth is impossible now. But here’s the truth: Facebook still rewards good content. It’s just giving rewards for different things.

People don’t pay attention to hard sells or posts that have been used before. They respond to authenticity, emotion, and consistency. 

And the algorithm? It gives rewards for connecting. Facebook shows your post to more people the more comments, shares, and time they spend on it. That’s what “engagement” really means: people paying attention.

So let’s talk about how to get it. Not with tricks, but with a plan for getting people to interact that actually works in 2025.

How Can I Get More People to Like My Facebook Page?

First, stop using your Facebook page as a bulletin board. You can’t just leave updates here and go away. It’s the living room of your brand. People should want to spend time there.

People will pay attention if they feel seen, entertained, or understood.

Talk like a person, not a business.

Don’t use polished, business language. Talk like you write. Say “you,” “we,” and “let’s.”

People scroll past your post if it sounds like an ad. But they stop if it sounds like a person.

For instance: 

“Our brand offers new ways to take care of your skin.”

“You know that time when your skin feels fresh again? That’s what we do.

A small change can have a big effect.

Change the content of your posts

The algorithm likes variety. Switch between:

• Short videos, like reels or clips that are 15 to 30 seconds long
• Facebook Live videos with questions and answers or demos of products
• Daily updates in story posts
• Carousel posts with tips or how-tos
• Easy combinations of photos and captions

Different formats reach different groups of people. Some people like to watch, while others like to read. Mixing it up keeps your organic reach high and your content new.

Ask Questions That Get People Talking

Don’t just post and leave. Ask a question that will make people think or smile.

Some examples are:

“Do you drink coffee or tea in the morning?”

“We’re trying out new designs. Which one feels more like you?”

It’s easy to understand psychology. People answer when you ask.

Post regularly

You don’t need to post every day, but you do need rhythm. Try to post 3 to 5 times a week. Facebook rewards consistency because it signals reliability. 

And to be honest, your followers do too.

Answer, respond, and be there

It’s a chance every time someone says something. Answer, tag them, and ask more questions.

The more people comment on your post, the longer it stays in the news feed.

You’re not just making numbers. You’re making connections.

What Is Considered Good Engagement on Facebook? 

Most marketers agree that a “good” Facebook engagement rate depends on how big your page is:

⭐ 1–3% = good

⭐ 4–6% = strong 

⭐ 7%+ = great

To get your number, divide the number of interactions you had (likes, comments, shares) by your reach and then multiply by 100.

You have a 5% engagement rate if 200 people interacted with a post that reached 4,000 people.

It may not sound like much, but it’s really good.

Facebook rewards that level of engagement by showing your post to more people, which gives you more organic reach without costing you anything.

The real goal isn’t to get a lot of views. People who really care are consistently reacting to it.

What kinds of posts get more likes and comments on Facebook?

This one is fun because it’s easy to test.

These are the types of Facebook posts that almost always do better than the rest:

Posts with videos

Videos, especially short and native ones, get the most attention. People stop scrolling when they see tutorials, funny behind-the-scenes clips, or “day-in-the-life” snippets that they can relate to.

Tip: Add captions because most people watch videos with the sound off.

And don’t forget about videos on Facebook Live. Lives are at the top of the feed and feel more personal. Even short check-ins or live Q&As get people talking right away.

User-Generated Content (UGC)

Want your followers to do more? Make them a part of your story.

Ask customers to take pictures of themselves using your product. Tell their stories. Share their work again, giving them credit.

UGC does three very strong things at once:

• Increases realness
• Makes the community stronger
• naturally boosts engagement

People enjoy seeing themselves or their friends in the spotlight.

Memes or moments that people can relate to

A funny moment or one that makes you say “that’s so true” can go further than any ad. Humor makes your brand more relatable and gets shares faster than sales talk.

True Stories

Be honest about how you got here. Say what went wrong before something worked. Tell others about your small successes.

It makes your brand seem real and easy to reach.

Surveys, quizzes, and small challenges

Posts that are interactive get people talking. They’re fast, simple, and enjoyable.

“What kind of weekend do you want—one to relax or one to recharge?”

“Name one thing you did that changed your 2024.”

It’s not about being perfect; it’s about taking part.

How to Get More People to Interact with Your Facebook Business Page

Running a business page on Facebook is not the same as running a personal page. You’re talking as a brand, but the key is to make it feel personal.

Make Your Page Worth Following

A well-designed business page looks full, up-to-date, and welcoming.

• Change your profile and cover photo.
• Include your website, phone number, and hours.
• Make sure your “About” section sounds like a real person.

And please don’t forget about your call-to-action button. It’s much better to say “Message Us” or “Learn More” than to leave it blank.

Figure out when the best times are to post

Your audience has certain ways of doing things. They might look at Facebook on their way to work at 8 AM or before bed at 9 PM.

Don’t just follow the general advice that “morning posts do better.” Use Insights to find the best times for you to post.

Every day, use Facebook Stories

At the top of the app are stories. Stories keep you in the public eye, even if your main feed post doesn’t get a lot of likes.

Give quick updates, show behind-the-scenes looks, or say thanks to your followers.

Go Live a Lot

Facebook Live videos are the best way to connect with people quickly. You don’t need a lot of fancy equipment; your phone camera and a little personality will do.

Talk to your viewers like you’re on FaceTime with a friend. Ask questions, answer comments in real time, and ask people to share.

Show off UGC or reviews

People believe in other people. So, post reviews, pictures of customers, or stories that show real experiences.

It makes you look more trustworthy and gets other people to join in.

Make What Works Better

You don’t have to spend a lot. Give a post that does better than the others a little extra help. It can be seen by hundreds of new people for as little as $10 to $20.

Don’t guess what to promote; let the data tell you.

Why People Don’t Use Facebook Much (and What to Do About It)

Don’t worry if your engagement is going down. It’s not usually one big mistake; it’s usually a bunch of small ones that add up.

Let’s figure this out.

You’re posting too much or too little

If you keep posting, your followers will get tired. Facebook thinks your page is inactive if you don’t post for weeks.

Consistency is the key to success. Three to five well-thought-out posts a week are better than twenty quick ones.

Your content seems too general

The algorithm can find content that has been used before. People will scroll past your captions without a second thought if they sound like everyone else’s.

Less selling and more telling stories.

You’re Ignoring Comments 

If you don’t respond, you’re telling Facebook that your content doesn’t get people talking.

Even if it’s just with emojis or short replies, take five minutes a day to respond.

Bad Timing

Post when people are awake and doing things. Use Insights to check out morning, afternoon, and evening times.

One post at the right time can get five times as many views as one posted at random.

You Only Sell

People don’t go to Facebook to buy things. Add posts that give value, like tips, stories, jokes, or questions, to your promotional content.

Imagine that your page is a conversation over dinner. People stop listening if you talk about yourself all the time.

Advanced Facebook Engagement Strategies That Will Work in 2025

Once you know the basics, you can try out some of the more advanced strategies that the best social media marketers use.

Make a group on Facebook

Groups make people who were just following into an active community.

If you’re a fitness brand, start “Weekend Wellness with [Your Brand].” Make a “Creators’ Corner” if you sell art supplies.

Groups make people feel like they belong, and belonging makes people want to participate.

Tell stories about users or failures

Everything doesn’t have to be perfect. Talk about problems that happened behind the scenes, funny mistakes, or things you learned. People value honesty more than being perfect.

Work with other people

Work with brands or creators that go well with yours. A live session, a giveaway, or cross-promotion can bring in new people.

Try out micro content

Short, easy-to-digest tips like “One quick fix for low engagement” do surprisingly well.

Use again and again

If a post did well a few months ago, bring it back with new pictures or captions. Not everyone saw it the first time.

Making a Facebook Engagement Strategy That Works

A strong Facebook marketing strategy isn’t about algorithms. It’s about relationships. 

Here is your list of things to do to keep engagement growing:

✅ Say things that are true, not slogans.

✅ Post at times that work for your audience.

✅Use a mix of Lives, videos, and Stories.

✅ Don’t act like a brand when you reply to comments.

✅ Get people to make UGC to build community.

✅ Keep track of what you learn and do it again.

When you focus on making connections instead of getting clicks, people will naturally engage with you.

The SocialPanda team is always ready to help you with your content calendar or with coming up with a complete social media strategy. We help businesses build online communities by giving them content that feels real, not fake.

FAQs

How high should the engagement rate be on Facebook?

1% to 3% is normal, and 5% or more is strong. Facebook shows your posts to more people when they get more likes, comments, and shares.

How can I get people to interact with me more quickly?

Go live, ask more questions, post videos, and respond to every comment. The point is to get people talking.

What kind of content works best?

Short videos, memes, real customer posts, and stories tend to do the best.

Why is my engagement going down?

You might be posting too much, at the wrong time, or using content that is too promotional.

Do Facebook Stories really work?

Yes! Stories make your brand seem more active and personal, and they keep you visible every day.